We don't call our site Body in Mind for nothing. The Body part is obvious. The Mind part is not. But it's just as important, if not more. We call ourselves Body in Mind because we believe that all good things come from contemplating beauty, especially female beauty. Sounds a little nuts maybe, but we've seen it proven time and time again. If you doubt it, have a look at our ideas section. Part of thinking about beauty is always trying to create beauty in new ways. This is why we love the work of Max Asolo. His is the most creative style we've seen in quite some time. It doesn't always work. Thought requires risk. But when it succeeds, it's as fresh and fun as Britney is, and a new kind of beauty is born.