A girl in jeans is a magical thing. Like vanilla ice cream & chocolate syrup or Christmas & presents there's just something that says they belong together. Sometimes when you catch a glimpse of a pretty girl in jeans hailing a cab or running to catch a bus it only takes a second to fall in love & watch her ride away with a piece of your heart. We had a similar experience when Emily North tweeted a cute pic of herself in jeans. We knew right then & there she would make the perfect new model for BiM. And we're willing to predict you'll fall in love with her in her first nude photo shoot ever, on BiM. In jeans, our course. Perfectly "injeanius".