Every 4 years the world gathers for the World Cup in order to discover which country has the best soccer team. This matters to us at Body in Mind only because as a result, every 4 years we discover that team sports on a global scale are more important to most men than beautiful women. It seems impossible but it's true. The only time our sales go down noticeably is during the World Cup. Not even the Olympics do that. The explanation? Political correctness has made it impossible for anyone to even suggest one person might be superior to someone else, in anything, at any time. The World Cup gives men the one chance to declare, without guilt, "we're number one!" More significantly, men attach themselves to the success of their team without ever contributing a single thing. They watch, they cheer, and they take credit. We're number one! They do so because altruism has made attaining values for oneself the only thing more reviled in the world than political incorrectness. Sports team competitions like the World Cup are the only guiltless moral victory possible to men these days. We hope Hayley's beauty will remind the more courageous men out there that personal values are villified only by people who want to keep you down at the level of observer. They never want you to learn that the reward for superiority is not some stupid cup, but is the love of a beautiful woman. Enjoy the games, but never let them become the most important thing in your life.