A lot of people think female beauty is in the genes. But if that were true, then we wouldn't need Body in Mind would we? If we were all pre-programmed to react to beauty in pre-determined ways then why would we need art or photos of beautiful women at all? If nature was in control of who we find attractive and who we don't then it only makes sense that nature would make us all equally attractive. After all, it doesn't make sense for all the men to be chasing only a small percentage of the women does it? The human race wouldn't last very long if only the most attractive people reproduced. Obviously then, since the human race IS here and is NOT having any trouble reproducing, we can safely conclude that genes play only a small role in human beauty. In fact, by far, the largest player in the attraction game is not our genes, but our values. We tend to be attracted to people who either possess or reflect our values. If you are nice you like nice people. If you are confident you like confident people. And if you are creative, you're attracted to creative people. And so on. Our values play such a huge role in human attraction that it is amazing to us that in this day and age when the entire human genetic code has been mapped and catalogued, the role that our code of values plays is still in the pre-science stage. For example, what values make a person the most attractive? Why do some people admire certain values and not others? And why do we all respond to certain values the same way? Considering that our attractiveness to others is about 95% due to our values and not our genes, we suggest it's time to study this amazing phenomenon and to answer some of these questions.