Female beauty has been used to sell everything from dish soap to escort services precisely because it was created to sell, by mother nature herself. We humans need to acquire values, and not only concrete values like food and shelter needed to survive, but also non-material values needed to give life meaning, like character, purpose, and love. The problem is, our brains don't work automatically so identifying, pursuing and keeping values takes a huge effort, so huge in fact that most of us would rather avoid it. Therefore, to attract us to morality, mother nature made it so that when we see our values in the world or people around us, we experience beauty. In this way, beauty - especially female beauty - draws us almost irresistably towards values: soap, love, etc. Female beauty can even be used to sell morality itself to people, and that's exactly what Body in Mind models Nikkala Stott and Peta Todd - as well as a bevy of other Page 3 beauties - are doing with their Help the Heroes Calendar. We believe female beauty is meant to sell morality, and that Mother nature is smiling. You will be too when you buy yours. Check it out here.