First there was the Twilight phenomenon, with girls and women losing their minds over sexy vampires and werewolves. Now there's "50 Shades of Grey" and it's sequels, a series of books currently captivating practically every breathing woman between 15 and 85. If you're like most men, this is baffling. The book features a sado-masochistic man who enters into a strictly sexual BDSM relationship with a young virgin, and introduces her to the seedier and sadder side of sex. Why on earth would women like this sort of thing, you might ask? Don't they like flowers and babies and romance novels and bride magazines? Wouldn't the average woman haul out and deck you if you told her you wanted to control her every movement and hurt her during sex? It's enough to make a modern man delve into the safer world of the web and forget ever trying to understand women. But in actuality, it's not that hard to understand. Women flock to heroes like Christian Grey for two reasons, primarily; for one thing, it's not socially acceptable for a woman to admit to liking sex, and so anything that gives her implied permission to do so - like a publishing phenomenon that all her friends are reading - is like manna from heaven. Secondly, women love strong, masculine, manly men, and since there are fewer and fewer of such specimens represented in the media and in real life, they are desperate for even the most over-the-top example of him they can find. Perhaps instead of wondering at the success of 50 Shades of Grey, men should question any society or culture that, like our Mr. Grey, limits women to just one type of sexual experience.