We use the words pro-value and anti-value a lot on BiM. Pro-value doesn't mean "professional grade" or "professional quality" as many people guess, rather it means that you hold and project a view of moral values that is positive, it means you are oriented towards the moral not the immoral, it means you are good not bad, happy not sad. Examples are rare. Perhaps the simplest way to drive this point home is to say that at Body in Mind we are not attracted to bad girls; we are attracted to good girls, like Rhian Sugden. If we were anti-value then we would feature horribly scarred models covered in smeared patches of black funk, screaming in frustration as they get pulled back into the smothering inky ooze from whence we came. But since we are pro-value we instead feature the most beautiful women we can find basking in their happiness at being alive in a sunny open world. If you prefer dark, brooding, slutty women then BiM is definitely not for you. But if you admire gorgeous women who enjoy their freedom, beauty, and success, then welcome home. BiM is as good as it gets. We are shamelessly and unrelentingly pro-value.