Body in Mind focuses exclusively on maximizing female beauty, and attracts the best photographers from all over the world shooting beautiful, non-sexual nudes. Continuing in the pinup tradition of the 40s, cheesecake of the 50s, Playboy of the 60s-70s and Supermodels of the 80s, Body in Mind re-introduced this focus to the 90s. Today Body in Mind consistently features the most uplifting, spirited, wholesome, non-sexual female nudes around. Not because there's anything wrong with sex, but because we believe that the other function of female beauty - to inspire men's imaginations - is more important. The beauty of women makes men dream, dream of love, dream of being better, and of a better world. We dream of beauty that can inspire men to change the world. We call it 'super beauty'. And that's why we always say BiM's nudes are more powerful than porn and more inspiring than art.