One of the amazing things about beauty - true beauty - is that you can put it in the ugliest places and it still shines - like a diamond in a coal mine. In fact, real beauty can make everything nicer. For example, Carmen in this old warehouse makes it look pretty good. The dusty greens and drab grays look really good against her pink skin and strawberry blonde hair. This is why we see so many beautiful women in advertising. They make things look good. There wouldn't be any advertising - no billboards, no magazines, no tv commercials - if there were no beautiful women to make it work in the first place. See here. To suggest - as many people do these days - that uglier women should be used is a logical contradiction. Beauty causes advertising, not the other way around. You can try to replace beauty with ugliness, but just as stealing wealth won't make you a good businessman, or hitting someone with a club won't make you right, removing beauty won't make things better. Only adding it will.